A childcare CRM that fills your rooms.
Capture every inquiry from your website, book tours, run a waitlist, and automate follow-ups until families enroll — an 8-stage pipeline built for childcare, connected to enrollment packets and billing.
Updated July 2026
- ★★★★★ 5-star rated on Capterra, GetApp & Software Advice
- ● Pipeline · Lead forms · Tours · Waitlist · Automations
By: BrightNest Preschool
By: BrightNest Preschool
By: BrightNest Preschool
a schedule that is to be taught to kids
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Every lead, from inquiry to enrolled.
See every family on one board, moving through eight stages. Inquiry forms feed it from your website, tours book themselves, and automations chase the follow-ups — so no lead goes cold.
- 8-stage pipeline: Inquiry → Application → Tour → Toured → Packet → Approval → Waitlist → Enrolled
- Website inquiry & application forms capture leads automatically
- Tour scheduler with your real availability and auto-reminders
- Days-in-stage flags so stalled families never slip through
What is a childcare CRM?
From first inquiry to first day.
The growth side of your childcare CRM — capture every lead, work one pipeline, automate the follow-up, and turn tours into enrolled families.
Capture every lead automatically
Embed inquiry and application forms on your website and every submission becomes a pipeline lead the second it is sent — no copying from your inbox, no inquiry lost on a busy morning.
One pipeline, every family visible
See every prospective family on a single board across all 8 stages, with a days-in-stage count on each card so no one stalls unnoticed between a tour and a signed packet.
Follow-ups that send themselves
Trigger-based email and SMS automations reach out the moment a family inquires, books, or goes quiet — set the trigger, channel, and timing once and no lead goes cold.
Tour scheduling that fills your calendar
Families pick a slot from your real availability like a booking app, and reminders go out automatically before each visit — more tours booked, far fewer no-shows.
A waitlist that converts
Full rooms need not cost you families. Hold them on the waitlist stage, track how long each has waited, and be first to call the moment a seat opens up.
See what is working
Dashboards show conversion by stage and by source, and which follow-ups actually turn into enrollments — so you invest in the channels that fill rooms instead of guessing.
They say yes — it is handled
E-signature packets collect the signature and deposit, then the enrolled child drops into billing, attendance, and messaging on one shared record — nothing to re-key.
A childcare CRM for the people who fill rooms.
From a solo director to a multi-site network — whoever owns getting families enrolled.
Directors
Work every inquiry, tour, and packet from one pipeline — and see who needs a nudge today.
Owners
Track enrollment demand and conversion across your center from one dashboard.
Enrollment teams
Inquiry forms, tour scheduling, and packets in one admissions workflow.
Multi-site networks
Roll up leads, tours, and enrollments across every location under one account.
Daycares & preschools
A CRM built for how childcare families actually enroll, not a generic sales tool.
New programs
Opening a center? Fill your first rooms with a pipeline from day one.
Simple childcare CRM pricing.
Every feature is included on every plan — the 8-stage pipeline, website lead forms, tour scheduling, enrollment packets, waitlist, and automations. Free forever for up to 5 children, then just $0.99 per enrolled child per month. No setup fees, no per-staff charges, and no contract.
See full pricingFrom inquiry to enrolled.
One pipeline carries every family from first inquiry to enrolled — you just work the cards.
Capture the lead
Inquiry and application forms on your website drop every new family into your 8-stage pipeline automatically.
Nurture to a yes
Book tours against your availability, send e-signature packets, and let trigger-based email and SMS automations follow up until they enroll.
Enroll & bill
Approve the family and the child record connects to billing, attendance, and communication — no re-entry.
What a childcare CRM changes.
What directors notice once every inquiry runs through one pipeline.
Fewer leads slip
Days-in-stage and one shared pipeline mean no inquiry sits forgotten in an inbox.
More tours booked
Self-scheduling and automatic reminders turn website visitors into booked tours.
Fuller rooms
Waitlists, packets, and automated follow-up turn more inquiries into enrolled families.
Less busywork
Forms, reminders, and e-signature packets run on their own instead of by hand.
One source of truth
Every family, tour, and document lives on one record — connected to billing and attendance.
Bring your leads over in a day.
Coming from a spreadsheet, a generic CRM, or another childcare tool? Bring your leads and contacts over free.
Send your export
Export your leads and contacts from your old tool — names, child ages, and inquiry details.
We migrate it free
Our team imports your families and leads at no cost, mapped into the right pipeline stages.
Go live the same day
Start booking tours and sending packets right away — most centers go live the same day.
A childcare CRM. Not a generic contact list.
Plenty of centers still run enrollment from a spreadsheet or a sales CRM built for B2B deals — neither of which knows what a tour, a ratio, or a waitlist is. A childcare CRM is built for exactly how families enroll.
MyKidReports vs Brightwheel vs Procare.
Comparing childcare CRM and enrollment tools? Here's how MyKidReports stacks up against Brightwheel and Procare on what actually decides it — published pricing, a real free plan, and getting started without a sales call.
| Compare | MyKidReports | Brightwheel | Procare |
|---|---|---|---|
| Starting price | $0.99 / child / mo | Custom quote | Custom quote |
| Free plan for small centers | ✓ Up to 5 children | ✗ | ✗ |
| Free parent app (iOS & Android) | ✓ | ✓ | ✓ |
| Billing, autopay & subsidy splits | ✓ | ✓ | ✓ |
| Contactless check-in & ratios | ✓ | ✓ | ✓ |
| Free setup & data migration | ✓ Same-day | Contact sales | Contact sales |
Brightwheel and Procare publish no public price and offer no free plan; competitor details verified from their public pricing listings, July 2026.
Explore more of the platform.
Childcare enrollment software
The full admissions and enrollment module behind the CRM.
Childcare billing software
Autopay, invoicing, and tuition — connected to every enrolled family.
Childcare website builder
Publish a site with inquiry forms that feed your pipeline.
Childcare communication app
Message families with chat, email, and SMS in one place.
Childcare CRM questions, answered.
What is a childcare CRM?
A childcare CRM is the tool a daycare or preschool uses to convert inquiries into enrolled families. In MyKidReports, every website inquiry becomes a lead in an 8-stage pipeline — Inquiry, Application, Tour Scheduled, Toured, Packet Sent, Needs Approval, Waitlisted, and Dropped — with a days-in-stage counter so none goes cold. Lead-capture forms, a tour scheduler, a waitlist, and trigger-based email and SMS automations move families toward a yes, and each enrolled child flows straight into billing and attendance. It is free for up to 5 children, then $0.99 per enrolled child per month.
How is a childcare CRM different from a generic CRM?
A generic CRM is built to track B2B contacts and deals; a childcare CRM tracks families through the exact stages that fill your rooms. MyKidReports brings childcare-specific stages from Inquiry to Waitlisted, inquiry and application forms you embed on your site, a tour scheduler tied to your real availability, a waitlist, and e-signature enrollment packets that collect the deposit. And because it is one platform, an enrolled family flows into billing, attendance, and messaging without being re-entered anywhere.
How much does a childcare CRM cost?
MyKidReports is free for up to 5 children, then $0.99 per enrolled child per month. Every feature is included — the pipeline, lead forms, tour scheduling, enrollment packets, waitlist, and automations — with no setup fees and no contract.
Can it capture leads from my website?
Yes. You embed inquiry and application forms on your website, and every submission drops straight into your pipeline as a new lead. From there, trigger-based email and SMS automations can follow up the moment a family shows interest.
Does it schedule tours and send reminders?
Yes. The built-in tour scheduler works like a booking app — you set your real availability and families pick a slot that works, so there is no back-and-forth. Automatic reminders go out before each tour by email or SMS to cut no-shows.
Does it manage a waitlist?
Yes. Waitlist is one of the eight stages in the pipeline, so families with no open seat are tracked in one place instead of a spreadsheet. Each card shows a days-in-stage indicator, so you can see who has been waiting and follow up when a spot opens.
Does enrollment connect to billing?
Yes. When a family enrolls, the child record connects to the rest of MyKidReports — billing and autopay, attendance, communication, and reports — on the same record. Enrollment packets even collect the deposit up front, so there is no re-entering data between tools.
Is there a free childcare CRM?
Yes. MyKidReports is free for up to 5 children with every feature included — the full pipeline, forms, tour scheduling, packets, waitlist, and automations. Beyond 5 children it is $0.99 per enrolled child per month, with no setup fees and no contract.
How do I move my leads from another tool?
Export your leads and contacts from your old tool, and MyKidReports migrates them for you for free. Most centers go live the same day, so no inquiry gets lost in the switch.
Fill your rooms with a childcare CRM. Free to start.
Open MyKidReports free, embed your inquiry forms, and start working the pipeline — tours, packets, waitlist, and automated follow-up are ready from day one. No setup fee, no contract.
